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Dream On Marketing & Consulting was born from my desire to help entrepreneurs do what they do best. Marketing is what we do and where my experience lies, but helping small businesses is my passion. I love helping others get their doors open and their feet on the ground doing what they love.  

Let us help point you in the right direction. We understand that having a solid foundation and a business strategy is key to making your small business a success. We are here to help you and your business take that next step!

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Blog

Blog for Dream On Marketing and Consulting that hopes to help small businesses navigate the crazy marketing scene these days.  We aim to stretch your thinking and encourage you to try something new that might benefit your business

 

Three ways to use Facebook for your business

Lisa Kuehn

As I promised in What I know about Facebook (but a little later than I had hoped), here is my next blog in the Facebook series.  

1.  Spend more time targeting, not guessing.  As the business owner you probably have some idea of who your customers are.  Maybe demographic information or maybe you are in a niche market so you know your customer's hobbies.  This is all helpful but don't just guess at who your customers are or should be.  Branch outside of demographic targeting and explore some other options.

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What I know about Facebook

Lisa Kuehn

Probably the most common question I hear from business owners would be “How do I decide how to spend my advertising dollars? There are so many options out there, and I cannot afford to do them all, so what is worth my time and money?”

You would be correct.  I wish I had one cookie-cutter answer for every business, but that would not make me a very good Marketing Consultant.  That is why I'm here to tell you about the ever-growing popularity of using Facebook to market your business, which in relative terms seems like an overload of information, but it is just the tip of the iceberg.  

 

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Print is NOT Dead

Lisa Kuehn

Have you heard the term recently that “Print is Dead” or “Print is Dying?”  Ever since the dawn of the Digital Age, many experts have jumped to the conclusion that print is fading out and soon we will have no use for it in modern society.  Everyone was making the mad dash to switch to devices and the web, more advertising was done at a cheaper rate thanks to social media, and newspaper sales were tumbling downhill.

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