Have you heard the term recently that “Print is Dead” or “Print is Dying?” Ever since the dawn of the Digital Age, many experts have jumped to the conclusion that print is fading out and soon we will have no use for it in modern society. Everyone was making the mad dash to switch to devices and the web, more advertising was done at a cheaper rate thanks to social media, and newspaper sales were tumbling downhill.
While it can't be argued that the volume we used to print has declined, we have come to realize that print is far from dead, it's simply evolving. Print is still a valuable resource in the marketing world it is just no longer the only resource.
Business owners have choices, several choices on how they communicate their message. Often I hear from business owners who are frankly overwhelmed by the choices. One of our top jobs as a Marketing Consultant is to help you decipher thorugh the methods and choose the best one for your business.
Whether it is billboards, banners, store-front signs or sandwich boards, we still communicate with the printed message. The graphics illustrated on these types of signs had to be printed. When you visit the supermarket, do you notice all the labels and packaging on the products you buy? It was all printed, to inform the consumer and entice them to buy! Do you make product decisions based on pretty labels? I’m guilty!
Every day when you pick up the mail, direct mail of some type has found its way to your house. Whether you have a stack of ads or a postcard from your favorite retailer, they all had to be printed before they arrived to your doorstep.
These are just a few of the ways print still makes an impact on the world. Here is a list of some of the marketing materials your business could be using to get the word out about your latest event, newest product, or upcoming promotion:
Packaging & Labels
Instead of dying, I would say now that print is competing for its seat at the table. Marketing has evolved so that print is just one of the many ways to reach our audience. There are still instances where print makes sense, and it just might be the best course of action when paired with another marketing channel.
Print often answers both our visual and tactile need to communicate. It allows folks to both see the message and hold it in their hands. Consider your audience and decide the best approach for your message. Need help, give us a call and let us help you decide!