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Dream On is a marketing consultant offering website development, print marketing and communication consulting for small businesses and entrepreneurs in Coffeyville, KS.

Improving your Business's Web Presence


Blog for Dream On Marketing and Consulting that hopes to help small businesses navigate the crazy marketing scene these days.  We aim to stretch your thinking and encourage you to try something new that might benefit your business


Improving your Business's Web Presence

Lisa Kuehn

It is January, so I’ll jump on the bandwagon and tell you that blogging is going to become more of a priority for me. I would guess that even if I could get one post a month put up I would be miles ahead. So here goes nothing!

I got a phone book in the mail the other day. I looked at it because I was curious, no residential names and numbers, it was a complete book of yellow pages. Guess where it went? In the trash, I just couldn’t think of a reason to keep it. I look up everything online. So your business has to be there for people like me to find it!

Let’s talk about your business’s online presence. If you have a brick and mortar store, often times the online stuff is last on your list of “to do’s.” So start with the small stuff, even if you have not yet tackled developing your website, there are other things you can do.

I usually advise my clients to start with "Google My Business.” This is a free service for businesses that allows you to post pictures of your store and merchandise, update your hours of operation and contact information. To get more into the details of Google My Business.

Claim your business on Google My Business to have a stronger web presence.

Claim your business on Google My Business to have a stronger web presence.

Now don’t get me wrong, nothing is truly free, right? And Google uses this business listing to try and get you interested in purchasing advertising. And my take on Google Ads is that they are not a horrible idea for folks who can figure out what their keywords are and limit their geographic area (if there is a geographic limitation). You are allowed to sit a budget and then see what Google Ads can do for you. You only pay for the ad, if someone clicks on it.

When people ask me “How to I get my business to the top of the list on Google?” My response simply: PAY FOR IT. Check out this simple overview of how Google Ads works.

Why Google? The data is fairly loud and clear that Google is King when it comes to search engine use. So unless you have time to address each of them, start with what will likely have the most impact.

Search Engine Share provided by Source: NetMarket Share April 2017

Search Engine Share provided by Source: NetMarket Share April 2017

Ready to get started? There are several things you can do your self. If you would like to chat about things to get started, let me know. Our first consultation is always on me. I’m happy to help you get going or take over and knock it out for you.