The human mind is quick to judge, especially if it’s something visual. Don’t deny it! How many times have you thought to yourself “That sign is hard to read” or “I don’t like those colors paired together” or “I’m not sure what that symbol is”?
Don’t worry, your judgements are valid in this case! If that visual message isn’t being communicated to you with ease, there’s a good chance it’s not being communicated very well to the masses either. This is why having a strong logo is an important aspect for your business.
It has been an amazing ride! Two years ago this month, I submitted my resignation to my full-time, full benefits, 3 weeks + holidays off jobby-job and struck out on my own. For sure it was scary, I don’t do failure well but starting my own gig has forced me to embrace it just a little more!
After 10+years in the workforce, working for someone else, I was sure I was ready to blaze my own trail. And for the most part, I haven’t done too bad. But occasionally I do falter and fall flat on my nose all for the sake of keeping it real. For the over-achiever in me failure is a new thing, please realize I received one B in all of my college career, and that B definitely coincided with a semester that I ‘lost focus.’