As I promised in What I know about Facebook (but a little later than I had hoped), here is my next blog in the Facebook series.
1. Spend more time targeting, not guessing. As the business owner you probably have some idea of who your customers are. Maybe demographic information or maybe you are in a niche market so you know your customer's hobbies. This is all helpful but don't just guess at who your customers are or should be. Branch outside of demographic targeting and explore some other options.
Sometimes projects just seem to speak for themselves. So I'm not going to say a whole lot about this one just let you take it in.
Probably the most common question I hear from business owners would be “How do I decide how to spend my advertising dollars? There are so many options out there, and I cannot afford to do them all, so what is worth my time and money?”
You would be correct. I wish I had one cookie-cutter answer for every business, but that would not make me a very good Marketing Consultant. That is why I'm here to tell you about the ever-growing popularity of using Facebook to market your business, which in relative terms seems like an overload of information, but it is just the tip of the iceberg.
It has been an amazing ride! Two years ago this month, I submitted my resignation to my full-time, full benefits, 3 weeks + holidays off jobby-job and struck out on my own. For sure it was scary, I don’t do failure well but starting my own gig has forced me to embrace it just a little more!
After 10+years in the workforce, working for someone else, I was sure I was ready to blaze my own trail. And for the most part, I haven’t done too bad. But occasionally I do falter and fall flat on my nose all for the sake of keeping it real. For the over-achiever in me failure is a new thing, please realize I received one B in all of my college career, and that B definitely coincided with a semester that I ‘lost focus.’