As I promised in What I know about Facebook (but a little later than I had hoped), here is my next blog in the Facebook series.
1. Spend more time targeting, not guessing. As the business owner you probably have some idea of who your customers are. Maybe demographic information or maybe you are in a niche market so you know your customer's hobbies. This is all helpful but don't just guess at who your customers are or should be. Branch outside of demographic targeting and explore some other options.
Probably the most common question I hear from business owners would be “How do I decide how to spend my advertising dollars? There are so many options out there, and I cannot afford to do them all, so what is worth my time and money?”
You would be correct. I wish I had one cookie-cutter answer for every business, but that would not make me a very good Marketing Consultant. That is why I'm here to tell you about the ever-growing popularity of using Facebook to market your business, which in relative terms seems like an overload of information, but it is just the tip of the iceberg.
The human mind is quick to judge, especially if it’s something visual. Don’t deny it! How many times have you thought to yourself “That sign is hard to read” or “I don’t like those colors paired together” or “I’m not sure what that symbol is”?
Don’t worry, your judgements are valid in this case! If that visual message isn’t being communicated to you with ease, there’s a good chance it’s not being communicated very well to the masses either. This is why having a strong logo is an important aspect for your business.
If Siri and Google can’t find you, then I’m not sure you really exist. Ok, maybe that is a little dramatic, but not too far off the mark. If I can’t find you, then it’s likely that your potential customers and target audience isn’t finding you either. In today’s business world, there isn’t much else that can establish your business better than an effective website. It amazes me that nearly half of small business owners are still running without this tool in their belt. According to research done by Clutch, 46% of small businesses do not have a website for their business. This is a staggering statistic considering the US census reported in 2013 that 74.4% of all households were using the internet.
It has been an amazing ride! Two years ago this month, I submitted my resignation to my full-time, full benefits, 3 weeks + holidays off jobby-job and struck out on my own. For sure it was scary, I don’t do failure well but starting my own gig has forced me to embrace it just a little more!
After 10+years in the workforce, working for someone else, I was sure I was ready to blaze my own trail. And for the most part, I haven’t done too bad. But occasionally I do falter and fall flat on my nose all for the sake of keeping it real. For the over-achiever in me failure is a new thing, please realize I received one B in all of my college career, and that B definitely coincided with a semester that I ‘lost focus.’