As I promised in What I know about Facebook (but a little later than I had hoped), here is my next blog in the Facebook series.
1. Spend more time targeting, not guessing. As the business owner you probably have some idea of who your customers are. Maybe demographic information or maybe you are in a niche market so you know your customer's hobbies. This is all helpful but don't just guess at who your customers are or should be. Branch outside of demographic targeting and explore some other options.
Probably the most common question I hear from business owners would be “How do I decide how to spend my advertising dollars? There are so many options out there, and I cannot afford to do them all, so what is worth my time and money?”
You would be correct. I wish I had one cookie-cutter answer for every business, but that would not make me a very good Marketing Consultant. That is why I'm here to tell you about the ever-growing popularity of using Facebook to market your business, which in relative terms seems like an overload of information, but it is just the tip of the iceberg.